What would you say is the hardest aspect of blogging?
Sticking to a schedule?
Increasing your traffic?
Coming up with ideas for posts?
Social media? SEO?
If you ask me, the toughest thing about blogging isn’t anything like that. It’s something that should be so simple, but often turns out to be the most difficult thing of all: selecting a name for your blog. Your blog’s name will influence everything from your domain name to your logo to the entire brand of your blog. So how do you know if you’ve got the right one? Unfortunately I can’t straight out tell you what your blog should be named, and chances are neither can anyone else, but I can give you some advice to help you pick the best name for your blog.
Stand Out From the Crowd
Avoid picking a name that is similar to existing blogs. This can create confusion among your readers (especially if you are in the same niche) or even get you into legal trouble! That’s the last thing you want, so try to pick a name that is unique. Try thinking outside of the box. For example among military spouse blogs “combat boots” can be a common theme, or “green” with green living bloggers. Try to go beyond those choices, think about what makes you and your blog unique, and focus your name on the unique perspective you can offer.
Don’t Put Yourself in a Box
Sometimes, no matter our intentions after a while we realize our blog just isn’t going in the right direction. When your blog has a very specific name, that clearly states you are in a specific niche this can be very limiting if down the line you feel like your blog needs to expand to another niche. Your blog might start as a mommy blog, but remember, your kids are going to grow up. Will your baby blog be able to grow with your child? On the other hand, if your blog has a built-in life span, for example you intend to blog about your adventures for your year-long study abroad program in Ireland, you may not be concerned without growing your blog’s name. Think about your blog’s future as well as your present plans for it when selecting your name, the best names are able to grow with your blog.
Make it Easy
Don’t over complicate your blog. Keep your blog name short and memorable. You want your readers to be able to easily remember it if they see your blog mentioned on social media or stumble across it. Easy should also apply to the spelling of your blog’s name. Alternate spellings can be used, but keep them short and simple. For example, Toggl is an alternate spelling of the word toggle. It’s different enough to be memorable, but familiar enough to be easy to remember, while at the same time speaking to its function as an easy to toggle on and off time tracker app.
Protip: You will also be using your blog name for domain names and social media handles. Make sure your blog name makes an appropriate url, no one wants to be the next penisland.net (yes, it’s a real site, Pen Island, they sell pens, what were you thinking?).
You know what your blog is all about better than anyone. You can ask everyone in every blogging group you are in and get a million different suggestions. While suggestions can be helpful, don’t overlook your own instinct. Trust your intuition and go with the name that you feel is right for your blog. Don’t pick a name because someone else likes it, stay true to your own blog concept. If there is a name you just keep coming back to, go with it. The only time you shouldn’t do that is if there is a real reason you can’t, like it’s already trademarked, or another blog uses it.
Selecting a name for your blog can be one of the most challenging aspects of getting your blog started (or re-branding). The options are limitless and the name you select will stay with your blog for a long time to come. These suggestions will help you select the name that’s the best fit for your blog, but there are several things to keep in mind:
- Don’t infringe anyone’s trademarks or rights.
- Don’t copy other bloggers. Your blog is unique, not a copy.
- Always Google your potential blog names to see if there are already any existing blogs with the name you want to use. Better you find that out now instead of after you have your new blog all up and running!