Successful, professional bloggers come in all niches and walks of life. No two blogs have taken the same path to success. Some blogs have been the result of years of effort, built on blogs that the authors have written before them. Others found success on their first blog and rose quickly to the ranks of the professional blogger. So what is it that they have in common that has helped them build the success they have found?
#1 A Strong Brand
Successful blogs know exactly who their readers are and what type of content they like. They know what their blog is all about, from the tone of their writing, to the images they use, to the colors they incorporate across their social media profiles and blog. They have a strong brand that they embrace and build with every single action they take, from how they respond to emails to the products they create, to what they post on social media.
#2 Good Design
Don’t confuse this with pretty design, pretty isn’t a requirement, but good design is. Good design means readers can easily navigate their blogs. It means they are not confused and can easily find the information they are looking for, be that a post, a page or the blog’s contact information. They know the value of having easy to read, and easy to skim blog posts, and how important it is to make sharing their content as easy as possible. They have quick loading blogs that keep visitors engaged and don’t chase them off with too many ads, or popups or long load times.
#3 Strong Work Ethic
Blogging isn’t easy. You have to be driven, and these bloggers are driven to succeed. They are willing to put in the effort and time it takes to make sure it’s not only done, but done well. That means having the self-discipline to stick to their blogging schedules, they carefully craft their posts to be engaging and share-worthy, and put out quality content after quality content. They know that there is more to blogging than just writing the blog posts. They put in the effort and work needed to grow their followings authentically with useful content that speaks to and helps their audiences.
They understand that in order to be successful they need to invest in their blogs. They know that slow loading times will drive away their readers, so they invest in the more expensive hosting plan. They know that custom design work will show off their brand infinitely more than a generic theme ever will, that all these little details will add up to something bigger. Something that attracts readers and keeps them coming back for more. They are able to see how each little piece of their brand builds the greater whole, and how the details matter. If they don’t know how to do it, then they are willing to hire a professional so that it gets done correctly.
You Can Be Like Them
Every successful blogger started out just like you and me. They decided to start blogging one day, and started from square one with a new blog, no followers, no readers, no fans, no hits. They have worked hard to get to where they are today, and so can you. The key is setting your mind to it. You have to put in the hard work and take a look at the larger picture. It’s not just about writing today’s post. It’s not just about getting an Instagram account. It’s not just about getting a header image. It’s not just about getting a theme. It’s about all of that and more. It’s about building your blog into a brand. You have to fully embrace your blog’s brand – whatever it is – and let every detail, every word, every image, every post, build that brand.
You have to understand that in order to grow, you will have to invest. Free comes with limitations. Free doesn’t give you all of the features you need to do the things you want to do. It’s the trade off you pay for in exchange for not having to pay for it. Eventually, you will need to invest in your blog. The key is to make sure that investment pays off in the end, that it helps you build your blog so that it can generate an income and give you a return on your investment. As the saying goes, “you have to spend money to make money”. It’s true in blogging too. Being smart about what you pay for will help your blog grow. It will give you more time, it will make your blog stand out against your competitors, it will allow you to give your readers more, and that is what will keep them returning.