You want your blog to stand out from the crowd, and you know visuals are an effective way to accomplish this. One of the easiest ways to add visuals to any post (or even page) is by using a featured image. Featured images give you one more easy opportunity to grab the attention of your readers or potential readers. If you aren’t using featured images on every, single blog post you should be! Why? Let’s count the reasons…
Pinterest is a huge traffic source for bloggers, but in order to be successful on this social media network you must have visuals that are up to the task. Featured images are an easy way to add images to your post, giving pinners more images to pin from and one more image to help attract social media attention.
2. Build Your Brand
Your brand is more than your words, it’s more than your logo or your blog’s name. It’s everything that makes your blog, your blog, that includes images. Featured images are an easy way to build your visual brand with branded images. Choose images that match and reinforce your brand to give your visitors a cohesive and well branded experience.
Many plugins will pull the featured image from your post or page. The featured page and post widgets for Genesis themes are a great example of this. They have the option to pull your featured images, as well as allowing you to select the image size. Many themes support awesome features like this to enhance the design of the blog. No featured images means you can’t use these great features and might be missing out on some unique design options.
4. Social Media Optimization
Whenever your content is shared on social media, the social media network will pull images it finds on the shared link. Featured images are often the image that the social media network will pull.
5. No walls of text
No one likes walls of text, least of all your readers. Adding more images to your post helps to break up any type of content, especially those long posts. Themes that show the featured image in your post help to break up the wall of text and enhance readability.
6. Theme features
Some themes will have features similar to some plugins, in that they will pull the images from your page and use it elsewhere on your site. A common use is showing your latest posts on the front page, with the featured image and the title of the post displaying. It can also be used in portfolio type themes to showcase your latest artwork from your gallery.