Hey bloggers, does your blog have a brand? You might think “Oh that’s just for businesses! I’m not a business, I’m just doing this for fun!” Even if blogging is a hobby for you, a brand is still important! A strong brand can help you connect with your readers and attract new ones. If you are hoping to become a professional blogger, then branding is even more important because guess what? Your blog is a business.
First though, what is a brand?
Think of it like a personality for a business. A brand is built upon everything that makes a business (or even a person) them. This includes the design of their logo, website and marketing materials (or in the case of a person their sense of fashion and the clothes they wear), to the products or services they sell. Think of Ben & Jerry’s. Visually their style is very fun and cartoony. They reflect this in their packaging materials, product names, web site design and other marketing materials. They also are socially conscious company, this is shown in the ingredients they choose for their products, and the types of packaging they choose for their products as well as the social causes they are vocal supporters of. Compare that to Häagen-Dazs®. They are both premium ice cream companies, but you would never confuse the two. One is about corporate responsibility, sustainability and general hippy sensibilities, the other is dignified, sophisticated, and possibly European. They sell similar products, so what is the difference?
How they choose to brand themselves.
What does this mean for bloggers?
How do you want to brand yourself? What do you want your readers to think of you? Are you the positively posh, and sophisticated fashion blogger? Or the fun and adventurous travel blogger? From the tone of your posts, to the design of your site, logo and even how you take your pictures your readers will develop their own perception of you. If you take control of your brand, if you make conscious and deliberate steps to control this you can help control that perception. When you control how your readers see you, you can develop more relationships with those who are the most interested in what your blog is all about. In short, you find and claim your niche.
It goes beyond being a fashion blogger, or a lifestyle blogger. There are as many possibilities within each of those niches as there are bloggers. In order to stand out in this sea of bloggers it’s your brand that makes connections with your readers, sponsors and potential growth opportunities. Your brand is what makes your blog unique. It’s what make your blog, YOU.
But what if they don’t like me?
It’s unfortunate, but not everyone will like you. Not everyone will be interested in your blog. However, with a strong brand you attract more of those who are not only interested, but passionate about your blog. It’s those passionate readers that can help elevate your blog to the next level, and give you a sturdy foundation of support. By excluding those who don’t like, you make more room for the ones who really, really do. These are your secret weapons. These are the readers who not only share your content, but engage with you. They are there telling their friends, and other bloggers about you and helping you grow your audience. They are the ones who will buy your e-book, or your class or your services because you connect with them on a personal level. You aren’t just another blogger. You are You.
So what is your brand? Have you thought about it? Does it match what you’d like it to be? Share in the comments! Remember, if you don’t like what you see there is always the opportunity to change and grow!
PS. Need help figuring it all out? I’d love to chat! Shoot me a message!