Welcome to Blogging 101 an ongoing series to help new bloggers start and grow their blogs!
Call them Link-ups, Link Parties, Blog Hops or any other name they all are basically the same idea. No matter what the specifics are blog hops or link ups can be a great way to meet new bloggers, get more traffic to your site, and build a community.
How it Works
All link ups have their own specific rules (or not, some are total free-for-all!), but most of them work a little something like this…
- You Follow/Like/Support your Host and possibly co-hosts usually by following them on social media platforms. You may be required to add a graphic to your blog or specific post that you share to increase the visibility of the link up.
- The host often will promote a favorite or most popular link from the past week’s link up.
- You submit your link that follows any link up specific rules or themes.
- Visit other link up participants & leave comments or participate as the link up requires.
Why would you link up?
Link ups are a lot of work, so why would you put your effort into promoting your posts and blog this way? First, it’s a great way to meet other bloggers in and out of your niche. This helps you widen your audience and find new readers. Ultimately linking up is all about driving traffic to your blog and widening your blogging network. In practice however, link ups aren’t always as effective as we’d like. Any link up is only as good as its participants. Participants who do not participate by visiting other bloggers lead to link ups that are not that effective. Link up rules can seem annoying, but they are usually in place for a purpose to help ensure that everyone who adds their link is participating and helping out the other participants.
How do you find link ups?
One of the best ways to find link ups is through other bloggers. Bloggers usually will have a link up page or links in their sidebar to show you which link ups they participate in. Blogger groups are another great way to find link ups, there are even entire groups dedicated to finding and sharing link ups!
Got a link up to share? Let me know! I’d love to make a list to share!
One you have found link ups that look promising, get started sharing and participating! You won’t know how beneficial a link up is for you until you get started. Participate on more than one occasion and be sure to follow any and all rules to get the best chance at your link up being successful. You may find that despite your best efforts you just are not getting a good return on the time you are putting it. That’s okay! Not every link up will work for everyone!
Everything has a downside and link ups are no exception. Link ups do require a lot of work on your part. You are following, reading and commenting on many different blog posts. All of this takes time. You may not end up seeing a good return either on traffic or networking from your link ups.
Keys to find a link up that’s right for your blog:
- Find a link up relevant to your blog’s niche.
- Choose a link up that’s relevant to your blog’s target audience.
- Be a good participant. Follow the rules & participate.
- Submit your best work.
How NOT to Link Up:
Doing the following won’t do you any favors! Don’t do these things and expect link ups to help you and your blog!
- Leave a link and run.
- Post irrelevant or spammy content.
- Disobey link up rules.
Linking and running is one of the biggest problem with link ups, it’s also something we all probably do on occasion! Sometimes there’s just nothing we want to comment on, or maybe we are having a bad day. Whatever the reason is, if you feel like you won’t participate in the link up it’s probably time to take a break and come back to it when you are feeling more eager to participate.
Link ups can be very beneficial to the growth of your blog as well as help you network and build connections with other bloggers. However, they do take work and can be time-consuming!