“Can I do this with my blog?” you wonder.
Should you combine two seemingly unrelated things in one blog, or branch out into more?
The answer is “Of course you can! You can do anything you want with your blog!” But that doesn’t really answer your question, does it? It’s not actually what you want to know. So how do you figure it out? How do you know if you should combine your two passions into one single blog? This is how: rephrase the question and take a look at your own goals for your blog. Sounds intimidating right? What if you don’t have or aren’t sure of your goals? Don’t worry! Let’s walk through the process and don’t forget to download your free printable at the end so you can keep your thoughts organized and figure out what YOU want from your blog.
Rephrase the Question
Instead of asking “Can I combine my love of baking and my photography business”, or your web design business, or your hand lettering, or your sewing, or your gardening, or whatever you are into, ask your self this question instead: Will I reach my goals if I do this with my blog?
This puts the emphasis back where it belongs, your blogging goals. What works for one blogger might not work for you, after all your blogs are different and your goals are different. So take a step back from what “They” do. Look at what you want to do. You want your blog to be successful. Maybe you want it to turn into a business, or maybe you just want to have a vibrant community. It works for bloggers who want to be professionals and make a living from it, as well as those doing it for fun. All of these different goals will mean you approach how you blog differently. By the way, if you are blogging for fun and reading this, wondering what you should do: Go for it. Whatever you want to blog about go for it. If you are doing it for fun you have tremendous freedom to do exactly what you want for whatever reason you want to.
Define Your Goals
What are your blogging goals? Do you want to make a living from it? Or do you want to do it as a fun hobby? If you want to make a living from it, do you want to also make a living from your baking, or your needlepoint, or your recycled art? These questions will help you figure out what you want in your life and from your blog. If you want to make a profit from your blog, but just want to sell on Etsy for fun then you don’t need to put the same emphasis on your handmade goods as if you were blogging in support of your Etsy business. Knowing your goals will help you prioritize what is important for your blog to be successful and reach those goals.
Make a Plan
In order to reach your goals you will need a plan. Now you need to figure out what you need to do to accomplish your goals. The best plans include actionable steps that allow you to make progress towards your goals. Keep your goals attainable and in line with your goal. Take a look at where you are now and what steps you must take to get to where you want to be. Your blog might not make any mention of your Etsy shop, so one of your first steps would be to include a link to your Etsy shop or a widget or maybe an entire page dedicated to your shop! You might then look at your Etsy shop and see it has no mention of your blog! You could be attracting new readers from your Etsy clients! So you add your shop link to your profile and as part of your message signature and all of your listings. Great! Those are two steps down on the road to increasing your blog traffic AND your shop traffic!
Planning is only part of the equation. You need to put your plan into action! Tackle your to do list and make the changes you need to make to accomplish your goals. Don’t be afraid to adjust if you discover that certain parts of your plan turn out to be unnecessary or not the best option. Your plans should be flexible, nothing ever goes as planned! Sometimes you discover a new idea or app that will help you in ways you never imagined. Embrace the new and discard what doesn’t work.
Review & Reflect
Along the way take time to reflect on how far you have come. Take a look at what is working and what isn’t working. Reevaluate your goals as well. As we grow and change as people sometimes we learn that what we thought we wanted wasn’t actually what we really want. So don’t be afraid to alter those goals accordingly. Revise your goals. Make new ones, move on.
Your FREE Blogging Goals Printable
Talk is good, but action is better. Time to take action and plan out your blogging goals and the steps you need to accomplish them! Download your free blogging printable below – no sign up needed!
So, dear Blogger, you CAN do that with your blog. The blogging police won’t come and say you can’t do that (unless you know it’s illegal or something. Don’t do those things!). You CAN do whatever you want with your blog (even if it might not make sense or be a “best practice” to anyone else, even the Big Name Bloggers). What is most important is that your actions help you accomplish your goals for your blog.