Finding your blogging niche is one of the most difficult aspects of blogging. If you are blogging with an aim to make a profit then it’s even more important that you nail down your niche. It’s also something that I’ve struggled with personally on my own blogs, believe me, I get the frustration. I also know how much better it can make your blog once you figure out where it belongs! (Besides, it feels so good to have a brand you totally love, and knowing your niche is a big help when it comes time to brand!)
Why do you need a niche?
Having a niche is a great way to help narrow your focus and figure out who your target audience is. It helps you to develop a strong brand and create content you know your audience will love.
What if I don’t want a niche?
I won’t tell you that not having a niche will make it impossible for your blog to be successful, because that’s just not true! There are many blogs that do not have a specific niche or cover topics in many different niches. Lifestyle blogs in particular fall into this section. However, you should keep in mind that it might be more difficult to maintain your blog’s traffic and target audience.
How to Find your Blogging Niche In 5 Easy Steps
1. Find Your Passions
Not just interests, but passions. These are the things you love more than anything else. These are the things you’d rather be doing than anything else in the world. When you are at work or making dinner these are the things you daydream about. Maybe its photography, or permaculture, or sewing dresses for dolls, whatever it is that you love and could talk about forever (if your friends and family would let you). Remember, you’ll be posting multiple times a week on this topics, choose one you won’t get sick of and that has enough content that you won’t be fed up or stuck.
2. Narrow it Down
Time to get rid of the maybes! Get rid of anything that you know you won’t be able to post about consistently for the foreseeable future. Get rid of any topic that just doesn’t have enough content to make regular posts about, as well as anything that is so specific that it has a very small target audience.
Protip: To help figure out your target audience size research some search keywords. The Google Keyword Planner for Adwords is a very useful resource. You will need a free Adwords account to use it, but it will let you search for keywords and show you how many searches they bring in over a period of time. Ideally you want to choose a niche that has a high search volume and low competition. Your keyword has low search volume? Don’t worry that doesn’t mean you can’t make it work!
3. Look at Your Goals
Use your blogging goals to help you decide which is the best niche for you. Do you want to be a professional blogger and make a full-time income from it? Do you want to connect with like-minded people? Do you want to use your blog as a way to promote your own personal brand or your related business? Or do you just want to blog for writing’s sake and not care about the money? Each situation will cause you to evaluate your options differently.
Protip: Even if you are blogging only to make a full-time income, always choose a topic you are passionate about, not just one that makes financial sense or looks good by the numbers!
4. Be Real
Time to be real here, what is it you want to blog about? What’s your gut reaction? What is it you want to write about more than anything else, ignoring all other distractions like money and search engine volume. Yeah, it might make be the logical choice to blog about discounts to your favorite major retailer, but if what you are really passionate about is handmade artisan yarn you should really think carefully before deciding against your heart’s desire.
5. Choose the One
What is your chosen niche? Are you a general lifestyle blogger? A fashion blogger? A design blogger? A green blogger? Or something else entirely? Which topic has come to the top of your list? Which pulls at your heart? Make your decision and go for it.
Protip: Don’t be afraid to choose. Blogging isn’t always about the destination, but the journey. As you blog you will learn about yourself as well as about blogging. This may mean you’ll end up completely switching niches down the line. That’s okay! Many of the most popular bloggers have had many different blogs, in different niches before they were Big Name Bloggers. The important thing now is choosing a niche that will help show you the way forward so you can get started blogging.
Niches are useful tools, but they shouldn’t be regarded as hard and fast rules. They are more like guidelines. You may well grow and leave niches, or even create an entirely new and different niche with your own twist. It took me years to find out where I really belonged with my blog. I moved from military spouse lifestyle blogger to green living lifestyle blogger and back to military spouse blogger, but with a twist. It was a journey and a learning experience. Don’t be afraid to choose a niche and change it, or choose no niche then discover one later.