Pinterest isn’t just for recipes! If you aren’t using Pinterest as part of your social media marketing strategy you might be missing out on a powerful source of traffic! With its emphasis on eye-catching visuals Pinterest captures the attentions of millions of users through the content they share on the social network. While it may seem like it’s only good for food bloggers, or fashion boutiques there are opportunities you can take advantage of no matter what niche you might fill. By following these tips you too can rock on Pinterest, no matter what niche you fall into.
1. Rock Your Visuals
Visuals are the number one most important aspect of Pinterest. If your visuals don’t stand out you won’t be successful on Pinterest. This means that every single post you make must have an awesome image worthy of Pinterest. Small images, and un-altered stock images are not going to do you any favors! Here’s how you can make sure your images stand out from the crowd:
- Awesome Design. Yes, design matters, even on social media! Fortunately you don’t have to be a designer to make well designed images for social media.
- Proper Image Size. Tall images do well on Pinterest, your image should be at least 600 px wide and as tall as you want! Taller images tend to do better than shorter images!
- Great Photography. If your image has a photographic element it should be awesome. We are talking professional grade here. People will judge your pin based on this image, so make sure it’s a good one! This also applies to your choice of stock photography. Choose wisely!
- Don’t forget your branding! I know you are excited about Pinterest, but don’t forget all the work you’ve done to build your brand. Make sure your pinnable images reflect your brand!
2. Don’t Forget SEO
SEO is important even on Pinterest. From your board names and categories, to the description of your pin remember your SEO. Use your keywords, and hashtags (just remember not to go overboard – Pinterest doesn’t like that). Of course the image you pin from your website already has a SEO friendly name and alt tags right? So you should be good on that account, but if not, be sure any image you upload to Pinterest has an SEO friendly name.
- Use your SEO Keywords and remember good SEO practices.
- Use Hashtags! (But not too many)
- SEO your board titles, board descriptions, and pin descriptions!
3. The “Play Nice” Rules are Still In Effect
You know how it’s annoying on Twitter if your entire stream is filled up with tweets and retweets of one person? It’s the same on Pinterest. Spread out your pins! Don’t pin everything all at once! Not only can it annoy your followers, but you may be missing out on followers who are active at other times of the day. Pin throughout the day to maximize your exposure! Leave your spammy content tricks at the door! As with every other social network, spamming will get you no where!
- Pin throughout the day.
- Avoid pin spamming.
- Don’t flood group boards with your pins!
- Act like a real person and play nice. This means no spammy comments, or spammy pins!
Pinterest might not seem like a social network, but it is! Those comments are there for a reason! Leave them, and respond to theme! Interactions aren’t just limited to comments, likes, and re-pins are also great way to engage with others. They also help to boost your pins in Pinterest’s feed, so share the love and get love back in return.
- Engage with other pinners!
- Leave comments & respond to comments pinners leave on your pins.
- Re-pin and like other pinners pins.
5. Rich Pins & Profiles
Rich pins make you stand out from the crowd and give you an extra branded boost. Certain types like recipes and products also make it easier for Pinterest users to get more information about your recipe or product at a glance. It’s easy to set up rich pins, and has no down side! Need help implementing rich pins? I’ve got your back. As with other social networks your profile is key. A bad profile will make people ignore you, or doubt you’re even human. You don’t want that! Take the few moments you need to completely fill out your profile information, verify your website, and upload a nice profile picture.
6. Use Your Boards to Your Advantage
Your boards are very powerful, and you can use them to your advantage. Make sure you name your boards in a clear, straightforward, SEO friendly way. It’s also important to a brief description to your boards (again remember SEO) and select an appropriate category for your boards. All this will make it easier for users searching Pinterest to find your pins. That’s not where the board tips ends though! Boards have an inherent ranking system. You can move your boards around and organize them as you wish. This is important because Pinterest ranks your boards on how you have them organized. Place your more important boards near the front, while your less important boards should be placed near the end. For example if you have a board dedicated to your blog posts, make sure that board is first in line! You also have the ability to invite other pinners to your boards. Group boards are a great way to get more eyes on your pins, and help grow your followings. Join group boards and start a group board of your own to gain maximum benefits.
- Remember SEO in board titles and descriptions!
- Choose a category for your board.
- Organize your boards carefully! Most important boards first!
- Use group boards. They can help you build a following and expose your pins to new people.
7. It’s All About the Content
People want to follow you because they can relate to you and your brand is relevant to their lives. Some of the most successful brands on Pinterest, like Whole Foods, are successful because they create and curate content that is relatable to their audience. They share Eco-friendly tips and recipes which their audience finds genuinely useful, insightful or interesting. Choose content that appeals to the lives of those who use and follow you. Think beyond the box of what your product is or what your brand is, to the lifestyles that your brand represents.
You don’t have to be a food blogger to be successful on Pinterest. You can take advantage of this thriving social network no matter what niche you are in. So go forth, and conquer Pinterest for your brand!